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What does EPC mean?

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Thursday, 28 January 2010
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Answer

EPC is an acronym for “earnings per hundred clicks.” Think of it as a way to measure one program against another. If a program has a $20 EPC, that means that for every 100 people you sent to their site, you should net $20 in commissions on average. This number takes into account the programs conversion rate, commission level, etc. Generally, a $20-$30 EPC is considered strong.

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Intermediate